en · fr

Blog

Start Bridge

publié le 1 Aug 2021

I really enjoyed my eleven years at Royal Dutch Shell. There was a lot of learning, building, and fun to be had. I loved working with extremely innovative teams that cared about their end-users and worked hard to deliver innovative software solutions.

Now, it is time for me to learn some more, build some more, and have quite a bit of fun by founding a startup to address frictions and inefficiencies prevailing during the promotion and evaluation of innovations and enabling a collaborative marketplace where all innovation ecosystem stakeholders can exchange and flourish.

Innovators come in many forms. They are inventors preparing prototypes in their garage, students groups mentored by incubators to run a university spin-off startup, mid-career domain experts leaving full-time jobs to launch new ventures so they can address known specific industrial pain points or team members in large organization innovation departments mandated to monetize corporate research and development. All those innovators have to go through a similar, often frustrating, and complicated process of convincing peers, partners, investors, and clients about the value of innovation in terms of technology readiness, commercialization models, competitive scoping, market size, and fit, or intellectual property.

Pitching innovation is frustrating because intrinsic risks associated with a specific innovation put innovators in a disadvantageous and unequal negotiation position. Innovators spend most of their time and effort de-risking their venture by leveraging their own experience, past successes, proofs-of-concept, patents, first clients’ referrals, etc.

This results in a very asymmetrical situation, similar to a courtroom, where per default, the innovator takes on the “accused” role and must overcome all doubts and reservations expressed by their audience and fight many cognitive biases against new things. It is all about creating trust. On the other hand, their targeted audience takes on the “accusers” role, and they are evaluating innovation based on their own expertise, interest, and experience.

Start Bridge idea is to assist innovators in marketing time-limited commercial offerings (“bridges”). Innovators can invite their professional network to review and comment on those offerings before introducing them to the marketplace. Bridges will help innovators promote, evaluate and monetize their innovation while building their reputation. Our motive is to shift the innovator and their audience from an “accused” and “accusers” relationship to a “seller” and “buyer” relationship while leveraging existing and widely proven sales techniques.

Ponts

publié le 23 May 2021

En ce moment, je rêve de ponts.

Ciels

publié le 12 Apr 2021

Le sujet d’une photographie est son élément le plus important. Quelqu’un me rappelait que ciels et nuages peuvent être relaxants et nous permettent de se sentir vivant. Cela m’a inspiré pour partager quelques unes de mes photos de ciels.

Miss Faline

publié le 4 Jan 2021

Faline est le nom de l’amie de Bambi dans le dessin annimé de Disney. C’est aussi le nom de notre chihuahua qui reseemble vaguement à une biche. Nous l’aimon et comme j’ai quelques photos d’elle, j’ai décidé de partager.

La petite maison dans la prairie

publié le 27 Dec 2020

Pour Noël, nous avons loué une petite ferme historique sur la commune de Warrenton (prés de Round Top au Texas). Notre objectif était de quitter la ville pour une semaine, pour un peu de relaxation, de bonne cuisine. Notre plat pour le déjeuner de Noêl, était notre ragoût de sanglier accompagné de polenta.

Photographie

publié le 25 Nov 2020

J’ai trouvé un moyen de mettre en valeur mes photographies sur ce site. La première gallerie montrent mes photos d’Islande.

Gratin dauphinois

publié le 24 Nov 2020

Je viens d’ajouter ma recette de gratin dauphinois.

Hello world (encore)

publié le 22 Nov 2020

Il est temps pour moi de rafraîchir ce site web. J’expérimente avec un look plus simple, avec des pages en français et en anglais.

Vous trouverez ici mon profil, et des informations sur mes loisirs comme des recettes de cuisine par exemple.